4 Web Design Trends in 2016 you just can’t ignore

The digital platforms offer a great deal of convenience today more than ever. However, in the thought of enjoying the ease, we ignore the efforts in the background that has brought us this simplicity of processes. Maintaining an online presence is no easy task whatsoever – this is an accepted fact.

The real challenge here is not only satisfying the customer but keeping up with the speed of advancements as well. The digital platforms may be helping to empathize with the customers, reading their engagement patterns but tapping the technological advancement is where the bigger problem lies. Such is the case with web design development industry.

If only businesses were staying up-to-date with the current trends, they would have been able to make their online presence even better as far as the matters of web design in Dubai is concerned. A web design agency Dubai based has collecting some web designing trends for the current year that just can’t be ignored, have a look:

 

1.       Sliders aren’t effective anymore

Sliders are incorporated in website designs to lure the visitor into clicking the most important features. With the visuals making them attractive, chances would have been higher if only this worked anymore. A larger percentage merely clicks on first slider while the rest of the slider go unnoticed, thanks to the minimized attention spans. Say no to sliders and go with either a static approach or a scroll-down-for-more feature.

 

2.       Customized images over stock photos

If you look at the websites that are driving a greater traffic to their pages, you would notice a pattern: Customized images. Stock photos were quite in yesterday but today, custom images are taking the lead. Many marketers have planned on incorporating custom photography as part of their web designs this year. The value of custom images is suddenly gaining a lot of importance.

 

3.       Say no to heavy pages

Visitors today have zero tolerance towards loading issues. If your web page has a slower loading speed, there is a higher chance the visitor will abandon immediately. Too many sliders also cause this to happen, alongside other gimmicks that creates a heavy cluster.

 

4.       Visual art of storytelling

Being humans, we automatically and emotionally connect to stories. Various brands today are doing the same with a little twist though. They are using infographics, illustrations, videos and even photos to communicate their brand story. These are slowly becoming the core of strategy, regardless of the industry.

Along with keeping you up-to-date, they can also help in improving conversion rates as well as retention rates as they are aligned with what the customers demand as the technology progresses. Determine which of these fits your business best and take control over the world of web design and development via these trends.

Time-Saving Web Designing Tips to Speed up your Workflow

Most web designers are lying on secrets that helps them to achieve their milestones. They come as a result of the hard-earned experience from the web designing services that separates them from the lot of web designers, making them a topper in the niche.

We have persuaded and collected a few hacks from these web designers to deliver you the required knowledge that can help you in your web designing endeavors. Discover the secrets of the web design and development Dubai-based companies who are experts in delivering creative web design solutions.

Code Faster

If you are using Mac then Code-Kit is must for the web designers, comes an advice straight from an expert. The browser reloading feature is amazing and completely worth the cost.

Character Count

For a comfortable reading, it is a safe choice to have 4-75 characters per line. The tip can also work for the responsive designs. Also try A/B testing before you finalize anything.

Export Images in the form of 8bit PNG

Here’s another good tip coming from an expert from one of the creative web design studio. To export images from Photoshop to PNG, do so as an 8bit PNG for transparency isn’t really necessary. Once you do that you can easily notice that the image quality is not at all affected but the size of the file has been dramatically reduced.

The 12-Colum Grid

A grid that has columns divisible by 2, 3 and even 4 usually works just fine. However, it is a better option to have a 12 column grid as it is the most versatile as well as the most popular amongst all. Go for web design friendly grid templates to witness a host of apps.

Colors are Key

Join a community to ensure that the colors you are choosing are coming from a solid inspiration. Most of the times we don’t have an expertise of separating one color from another or remembering the names of them all. It’s good to have inspiration in such cases.

Website for Versioning

If you need the perfect site for version control, Dropbox Pro has come to your rescue. It has a 100GB of storage and is not too complex a system. Your files will receive versioning for 30 days rolling. It also takes care of those accidental deletes.
Use these tips and tweak your web designing skills. These advises from top website designers are sure to aid you in web designing like magic!

7 Tips for an Effective Tri Fold Brochure Design

Found in almost every arsenal of marketing materials is a standard letter size, 8 ½ x 11”, tri fold brochure. A trifold brochure is one of the most commonly used brochure design by small businesses. It is so because it is manageable for mailing purposes, that too in a #10 envelope. While it may be used widely, not everyone is aware as of how to create the perfect brochure design.

Companies offering brochure design services in Dubai have set amazing guidelines to follow. From the basic font settings to the technical design elements, every aspect is taken into account. Let’s learn from these companies and find out how they pull it off perfectly every time. Here are 7 tips that they follow to create terrific tri fold brochure designs.

1.       Front and Back Cover

The front cover of the tri fold brochure is like the first impression of your organization. You need to make it count. Make sure to create one that is visually appealing, without overdoing it. Also, include enough content to invite the user to go further into reading the rest of the brochure. As for the back cover, don’t stuff in a lot of content or visuals, except for contact information only.

2.       Setting the Tone

Determining the tone of the brochure is up to you. Do you want a really formal tone to convey your message? Or do you want it to be trendy and fun? Apart from the business type and industry you are in, the purpose of the brochure also helps in defining the correct tone for the brochure. If an event is coming up, using jargons for the target audience works.

3.       Directing the Customer

It is best to reinforce the customers by using “We” for your company as it represents a team effort and “You” for the readers. This way they feel engaged as it is a one-on-one conversation.

4.       Including Bullets

Brochure readers rarely read the entire text on the brochure. Therefore a successful way to grab the attention of such readers is by incorporating such a writing style that they are able to absorb the necessary information. Make things easier for them.

5.       Setting the Margins

For successful tri fold brochure designs it is absolutely imperative to set your margins correctly. Those margins that lie between the panels need to be twice as wide as the margins that are on the outer space. While it may be seemingly odd but when you fold the brochure, the left and right sides will have equal space.

6.       Using the Panels

The panels on the small brochure are really narrow. Some content may not be able to fit in there. Act wisely in times like these. Include only the most important content. Forget all the stories and exclude anything that is exaggerating the text.

7.       Printing

This is the final step of the successful tri fold brochure design. Relying on the viewing panel will not suffice. In order to ensure you have achieved perfection, it is mandatory to have it printed out and fold it to check whether all the elements are aligned. This really helps prior to the mass printing of the brochures but is often ignored by many.
Those organizations requiring a better corporate identity design are satisfied clients of many brochure companies in Dubai that have a strong brochure design portfolio. Using these tips can help you create the perfect tri fold brochure design. Implement them in the next design and you will not be disappointed.

A Guide To Design Your Logo In 2016

Are you designing in 2016, make sure you read this guide before doing so. This guide includes 4 simple yet critical aspects to design an emphatic logo design. Logo designing is never easy. You have to include every bit of information of your client’s company within the boundaries of being simple, attractive and unique. Logo designing is a serious matter perhaps it it the first impression a brand lasts on its consumer.  

It is a sensitive issue to design a corporate identity of a company or a business. It requires handsome amount of experience in the particular field and a vibrant mind with ideas bursting. So its quite clear that a logo design is not just a molded shape in colors but it much much more than that.  

With all this said let’s focus on what are the trendy logo design hacks we have for the year 2016. These tips will help you develop a trendy logo design in 2016.

1: A WOW Factor:

If you are firm in simply getting a logo right, you are too static and not dynamic – which is hence the requirement of having a logo that is emphatic and appealing. Be creative about it, think outside the box but don’t get carried away. Make fixes that you think are to be fixed before this design goes on board.

2: The Rule of KISS – Keep it Simple Silly!

We are crowded with logos all day. What’s necessary is of creating something that is simple, silly and straight that is to the point. What necessary is that your point becomes clear and you say what you want to from the graphics.

3: Versatility:

A logo design should be such that it looks perfect just about anywhere – be it on the website, or a poster. Make sure that your logo is not restricted to a color.

4: Uniqueness:

This is perhaps the most important of them all. Copying is not good, planting your very own seed and watch until it grows into a tree sure is. Therefore, take your ideas and make the most out it. Make sure the final product is your creation for a logo design represents your crafty nature.

Expert Advice on Logo Designing: 4 Major Mistakes to Avoid

Logo stands as an identity of any business. It distinguishes the brand from the crowd. And when the target audience starts identifying the logo, you know your brand has created enough awareness.

Logo designing is a major business in Dubai, considering the local and international entrepreneurs investing in new businesses every now and then. Being a logo designer, Dubai sure is a hub of opportunities. But what if you aren’t sure if you can hit a big client?

If you know logo designing and have been doing it for a while, simply remember these four major blunders to avoid when designing a logo.

1.       The Commonalities

It really is sad on part of the designers when they choose their favorite design at that particular point in time, tweak it a bit and call the new fix their very own creation. Come up with something that is original or you’ll get caught sooner or later. Avoid unethical behavior, you’re a logo designer and your talent is rare – utilize it to the fullest.

2.       Frequent Changes

Just design the logo right the very first time. If you constantly advise the client to make changes every now and then, it sounds non-professional and haunts the brand image as well. The audience remembers it so respect the logo significance and the brand essence associated with it.

3.       Complexities

Simple logos are easier to remember. See a ‘swoosh’ and the first thing that comes to your mind is Nike. That’s the power of simplicity. In an effort to make the logo stand out from the crowd, the designers make it too complex and difficult to understand in the first place, let alone remember. Add versatility and keep it as simple and pristine as possible.

4.       Clientele Input

The client asked you to design a logo for them and then next thing they are doing is guiding you how to go about it. Try to explain if it’s not in accordance with the essence or simply give them versions of your ideas and theirs. They might as well spot the difference and understand right away. Tackle the situation skillfully instead of being blunt and doing away with the client’s idea in its entirety.

Remember these four mistakes and avoid them the next time you are onto logo designing. Your logo will be a lot more refined, unique and acceptable than ever, provided you are successful in avoiding the aforementioned clichés. Good luck!

10 Concepts You Need to Understand to Creating a Persuasive Logo Design

Constructing a logo design that says everything about your brand is undoubtedly a daunting job. The logo design process needs a lot of research, planning, and of course a creative mind in order to make it impressive. Being creative as a logo designer is essential in order to choose fonts, colors, and other important elements wisely for developing an outstanding business logo design. Graphics designers should stick to these 10 amazing rules of creating a logo design to make this symbol effective and exquisite.

Courtesy By: Dubai Monsters

5 Brilliant Ways to Design an Effective Logo that Stands out

As simple as it may seem from a distance, logo designing is certainly not a child’s play. There is a lot more to do in designing a logo than just placing the brand name inside a rectangular, triangular or a square shape.

Logo designers seem to be really doing a great job, earning well in return and are high in demand. They really have to be for a logo is the identity of the company that has a direct relationship with the brand image. It may not seem important but understand that a logo does affect the purchase decisions as well as giving out an overall attitude towards any product or service.

Planning to get a logo for a new startup? Here are some brilliant tips to help you out in the matter:

1.       Understanding the brand

Logo is certainly an image, a reputation, an identity of the brand. Logo reaches out to your target audience and if you understand the very audience, you will understand the brand itself. On the way, it is also of utmost significant to set the mood of the logo that is direct in line with the brand’s image and attributes.

2.       Be wise when choosing colors

Colors play an important role in setting the moods as well. Think bright colors and they may seem to be head-turners but they could also give out a brassy feel to the overall attitude of the brand. Each color holds a personality and it should directly in line with the brand itself. Choose them wisely.

3.       Keep it simple

If you can’t think of a design in all, you can always go simple and use the brand name as the logo itself. Imagine different fonts and all the flexibility that your brand name can take. Think “FedEx, Coca Cola, Amazon.com and many more. These are some exemplary logos derived by the brand name itself.

4.       Go with the flow

There are always fads popping up when it comes to logo design. For instance, there are so many brands releasing every now and then in the UAE region that the trends keep on flowing. Avoid the cliché, take into account the new fads but don’t ruin the originality on the way.

5.       Leave the matter in the hands of the experts

If you are not all that, it is best to leave the matters in the hands of the experts. Logo designing services are on the rise these days which has given way to a whole new market. Take a look at their portfolios and see if they can cook something up for you.

Remember, don’t lose the originality, don’t expect instant success and don’t just follow – there is magic in understanding, deriving and eventually leading.

Smart tactics for promoting every bit of content you create

Back in the day, simply creating something and getting it online grabbed the customer’s attention. Competition was not as intense and so just about anything worked the easy way out. Since there wasn’t a huge traffic online, if people are interested in what you have created, they will easily find it online.

Today, however, things have changed. With almost everyone getting into the online businesses, distinguishing your content has become almost impossible. Even if you write something extraordinarily amazing, the trouble is in marketing it correctly. Promotion, nonetheless, is not the only goal, customer loyalty needs to be intact too.

So what are the small tactics for promoting your content? Here are some smarter quick wins to ensure it:

1.       Emailing

Everybody’s got an email list, make use of it. Email your content to everyone on the list. There are people on your list who have signed up in order to receive updates. Make sure you are active and providing them what they really need to read. Filtering shouldn’t be a problem once you get in the habit of it.

2.       Scheduling

If you schedule everything before time, small operations like these can really help. Use tools that can help you in this activity and schedule posts on various channels. Schedule it altogether on various channels so that not even a few individuals from your audience are missing. Make a calendar for posting.

3.       Syndication

Building partnerships with big names in the market can really get you that chunk you want. This is the smartest of all the strategies that can be used from time to time but they require effort in the initial stages. Better start today!

4.       Graphics to support content

Use of quick and easy graphics to support your content is an important aspect. Share a quote from the piece of content you have written alongside a picture – makes for a perfect headline that is absolutely catchy!

Content is a valuable asset – use it wisely!

Best Practices for Choosing Backgrounds in Web Design

Web design has transformed really fast in the manner of styling. If you compare any website from a decade ago to a version today, you are sure to discover major differences in the overall design. Background is the major factor that has brought about the overall change as they represent the core features and make the website visually interesting.

The backgrounds of the website have really evolved, making the websites look more captivating in their look and feel. If you want your website to shine then take a look at the best practices that are trending for backgrounds in the current era.

1.       Layered content and body background

This structure includes multiple layers of backgrounds with body background at the bottom and content background placed on top. Choose either a large image to make for an enticing look or any other graphical element. The elements are well separated from each other to form neat layers.

2.       Content placed directly on body background

This structure has the content that is placed directly upon a background texture or illustration. It is a tricky technique but you would be able to pull it off nicely if you mix, match and balance the colors perfectly. The text needs to be easily readable so you should be able to get the contrast right.

3.       Content background and body as one

This is the easiest and least complex of them all. Its simplicity accounts to the matter that the content background is actually the body background. Set it up with one color or blend in a few more colors to make it more exciting.

Bonus Tip: Remember to play with highlights and color combinations but don’t drift away. Now go catch that audience with an excellent choice of backgrounds for your website.

SEO- A Comparison of Old Vs New

Old SEO VS New SEO

With Google changing its algorithm all the time, webmasters wonder what it takes to complete the SERPs. The world of SEO is thus changing. It is important to focus on branding product and building great content. Here we have discussed how SEO has changed enormously over the years.

On-Site Trafficking

Earlier the SEO goal to gather traffic was to achieve higher ranking on search engines, but now this trend is upgraded where now SEO demands brand exposure and ranking. Organic traffic from search engine is revamped to diversified traffic from social networks such as Facebook and Twitter. Earlier analytical and technical knowledge was the need but now with the technical stuff, marketing strategies and knowledge is needed to compete worldwide.

Content Optimization

Content was created for page clicks and view, now content is created for user engagement and revenue. Earlier the headlines were created for keywords, now with the increase in competition headlines are made catchy and content is made engaging to attract more viewers. Numbers matter and the site view was the concern old days, now SEO’s target is to gather future customers that may contribute in business.

Site Link Building and Back-linking

SEO participated in link building activities and exchanging programs, now high quality guest blogging trend on trusted sites is observed. Results were generated based on technical methods; results now are achieved by creating quality content. Earlier on short term efforts were meant to trick search engines, now long term strategy is planned and operations are in accordance with the plan.

The Social Media

Keywords now are replaced with Tags with the hash sign on social media. Content was pushed via social media to gather audiences, now social media is a communication tool used as a platform where business interact. Article publication on sites and link building was the strategy, now with social media influence; viral exposure is needed to circulate your content worldwide.
World change, people modify and trends transform. It is an individual’s responsibility to upgrade itself from what’s happening around him. Keep yourself updated with the latest trends and techniques to survive in this ever competitive world.