Web Design Strategies that help your Startup to Grow

A website serves as a marketing tool for business to convey its brand’s message to its target audience. Your business website is actually a tool that can help businesses to create their online presence and reach to a wider audience while telling their brand story. But how businesses can accomplish their goals and achieve significant impact with this visual element?

Here in this blog, I’ve highlighted a few amazing website designing strategies that will surely help corporations to create a website that says everything about your business.

Visually Appealing Design

If truth be told, a website design is the most important element of your business that has the real potential to take your business towards success. In this ever-changing web design world, businesses need to stay updated with the current web design trends in order to stay ahead of their competitors.

Therefore, web designers not only stay aware of the latest evolving arena of ideas and design approaches but they should create web designs that are a perfect combination of latest technological advancements and creativity.

When it comes to create a perfect, visually appealing responsive website, it is important to find a professional web design Dubai company, and let them know the main objective of your business and direction of your marketing strategy.

What your company is all about, what brand image you want to convey with your website and what is the mission of your website – conveying this important information will make it easier for web designers to process easier and come up with a creative website design.

Positive User Experience

When it comes to your company website, the first impression is everything for your audience. It needs to create a good, positive experience, otherwise your website might lose potential customers due to bad user experience. And this is the major reason why businesses fail. Therefore, develop your website in a way that it creates a positive brand image and corporate identity while putting your business one step ahead of its competition.

Easy-to-use Navigation

Focus on your navigation. Think carefully, whether it is easy to use and guide your potential customers to do exactly what they want. How much complicated or descriptive your navigation is? Website navigation must not be a simple recitation of all the available services or products. In today’s tough and fierce market, you can’t simply list products or services along with about us and contact us pages.

However, brand solutions vary from business to business but the effectiveness of your navigation derives from a rigorous effort to articulate the website goals through its navigation. It is beyond than a simple outline of available services or landing pages. No matter what the size of your website is, speak to what your target market is looking for.

Your Brand Image

Think strategically, whether your website is effectively communicating the message to your audience. Why customers prefer your brand over your competitors? Are you offering a strong value proposition to your customers? If you are not effectively telling your customers that why is your brand better than your competitors, then how can you expect potential customers to differentiate you from your competitors?

Solution? Try explaining your brand message to your audience.

•         Provide them what your potential customers are looking for.
•         Explain the benefits of using your products.
•         Tell your audience why your products/services are better than your competitors.
•         Explain your unique value proposition.

Your website content should represent who you are, what you offer and what do you stand for? This way, your audience will be able to understand the clear message of your brand.  

Strong CTAs

Okay, you have revised your website content but still not getting leads? Does your website has a strong, defined CTA with a concise message? Ill-defined website content with no clear purpose is one of the major reasons of lost conversions. The CTA buttons provide the visitor with a clear message and persuade them to become a customer. Without using strong CTAs, you simply can’t clearly define message your brand trying to convey and evoke customers’ emotions.

Final Words

Your business website should look great, perform better and provide a more positive UX than your competitors. Following these web design strategies can help you establish your company’s brand image and take your startup move forward.

Logo Redesign – When and Why Your Company Needs Rebranding

Okay…how many times you have come across a brand logo that made you scratch your head and think, what did it mean?

It is easy to find poorly designed logos out there and there is a reason for that. Creating a great logo is challenging though.

Your logo must be the perfect representation of your brand, it must be recognizable, unique, simple and memorable enough. An effective logo design is not simply a design, it must reflect your brand vision through the use of fonts, shapes, colors. It is highly recommended to not follow the hot design trends blindly that may make you redesign sooner than later.

If your business is thinking for a new logo concept or a complete logo redesign, there are a few considerations you must take into account. By putting a bit of time, investment and efforts up front to create an effective logo design, you will ensure a design outcome that has more staying power and can complement your brand’s vision.

Read Orgiral Post Here: https://dubaimonsters.com/blog/logo-redesign-rebranding-your-company/

How Your Website Loading Time Can Generate More Conversions

Website loading speed plays an important role in making your website a big hit. It is a critical element that can either make or break the user experience. Therefore, it is important to take your website loading time in account and give more emphasis on this vital element. A website visitor wants a webpage to load in one second. Visitors tend to care more about your website loading speed rather than beautiful design and functionalities of your website.

If your website takes too long to load, most likely they will leave your website. More than 74% of users will abandon your website if it takes longer than 6-10 seconds to load on a desktop. This will ultimately affect your conversion rate, sales and ROI. Therefore, it is important for every business owner to decrease their website loading time along with providing the best user experience. Check out this infographic by Dubai Monsters in which they explain how you can generate more sales with an ideal website load time.

Source: https://dubaimonsters.com/blog/website-loading-time-for-more-conversions/

 

Statistics & Trends of Ecommerce in the Middle East Region

The rise of the smartphones and internet availability has giving an up-thrust to the online shopping and its ever growing number of customers. A record growth of $15 Billion from $9 Million was recorded in the past year and which is only going to grow more. Online shopping has set a convenient trend for the consumers and now businesses are focusing more to bring in intuitive online shopping experiences for customers. Attached below is a detailed outlook of online shopping numbers for you to have a look.

Courtesy of: Dubai Monsters

 

4 Web Design Trends in 2016 you just can’t ignore

The digital platforms offer a great deal of convenience today more than ever. However, in the thought of enjoying the ease, we ignore the efforts in the background that has brought us this simplicity of processes. Maintaining an online presence is no easy task whatsoever – this is an accepted fact.

The real challenge here is not only satisfying the customer but keeping up with the speed of advancements as well. The digital platforms may be helping to empathize with the customers, reading their engagement patterns but tapping the technological advancement is where the bigger problem lies. Such is the case with web design development industry.

If only businesses were staying up-to-date with the current trends, they would have been able to make their online presence even better as far as the matters of web design in Dubai is concerned. A web design agency Dubai based has collecting some web designing trends for the current year that just can’t be ignored, have a look:

 

1.       Sliders aren’t effective anymore

Sliders are incorporated in website designs to lure the visitor into clicking the most important features. With the visuals making them attractive, chances would have been higher if only this worked anymore. A larger percentage merely clicks on first slider while the rest of the slider go unnoticed, thanks to the minimized attention spans. Say no to sliders and go with either a static approach or a scroll-down-for-more feature.

 

2.       Customized images over stock photos

If you look at the websites that are driving a greater traffic to their pages, you would notice a pattern: Customized images. Stock photos were quite in yesterday but today, custom images are taking the lead. Many marketers have planned on incorporating custom photography as part of their web designs this year. The value of custom images is suddenly gaining a lot of importance.

 

3.       Say no to heavy pages

Visitors today have zero tolerance towards loading issues. If your web page has a slower loading speed, there is a higher chance the visitor will abandon immediately. Too many sliders also cause this to happen, alongside other gimmicks that creates a heavy cluster.

 

4.       Visual art of storytelling

Being humans, we automatically and emotionally connect to stories. Various brands today are doing the same with a little twist though. They are using infographics, illustrations, videos and even photos to communicate their brand story. These are slowly becoming the core of strategy, regardless of the industry.

Along with keeping you up-to-date, they can also help in improving conversion rates as well as retention rates as they are aligned with what the customers demand as the technology progresses. Determine which of these fits your business best and take control over the world of web design and development via these trends.

Time-Saving Web Designing Tips to Speed up your Workflow

Most web designers are lying on secrets that helps them to achieve their milestones. They come as a result of the hard-earned experience from the web designing services that separates them from the lot of web designers, making them a topper in the niche.

We have persuaded and collected a few hacks from these web designers to deliver you the required knowledge that can help you in your web designing endeavors. Discover the secrets of the web design and development Dubai-based companies who are experts in delivering creative web design solutions.

Code Faster

If you are using Mac then Code-Kit is must for the web designers, comes an advice straight from an expert. The browser reloading feature is amazing and completely worth the cost.

Character Count

For a comfortable reading, it is a safe choice to have 4-75 characters per line. The tip can also work for the responsive designs. Also try A/B testing before you finalize anything.

Export Images in the form of 8bit PNG

Here’s another good tip coming from an expert from one of the creative web design studio. To export images from Photoshop to PNG, do so as an 8bit PNG for transparency isn’t really necessary. Once you do that you can easily notice that the image quality is not at all affected but the size of the file has been dramatically reduced.

The 12-Colum Grid

A grid that has columns divisible by 2, 3 and even 4 usually works just fine. However, it is a better option to have a 12 column grid as it is the most versatile as well as the most popular amongst all. Go for web design friendly grid templates to witness a host of apps.

Colors are Key

Join a community to ensure that the colors you are choosing are coming from a solid inspiration. Most of the times we don’t have an expertise of separating one color from another or remembering the names of them all. It’s good to have inspiration in such cases.

Website for Versioning

If you need the perfect site for version control, Dropbox Pro has come to your rescue. It has a 100GB of storage and is not too complex a system. Your files will receive versioning for 30 days rolling. It also takes care of those accidental deletes.
Use these tips and tweak your web designing skills. These advises from top website designers are sure to aid you in web designing like magic!

Are Corporate Identity and Branding the same Phenomena?

 

The concept of branding and promoting your business stretched with the evolution of “Business Process”. With recent evolution in business we came across the phenomenon of corporate identity. Basically, branding and corporate identity are somewhat interrelated but are completely distinct phenomena.

Branding is an emotional relationship of a customer with the product or service. It is the feel of reliability and promise that company has built in recent years. So branding is what a relation of harmony and subjectivity between a customer and a company.

The corporate identity is all about the look and feel of the company. It is the established identity of a brand, company or business. When we think of identity, the very first thing that comes to our mind is its Logo design.

The logo is a unique graphical icon that is used to represent company, organization, brand or firm in nay platform. It helps convey brand’s message to respective audience.

Reflecting the DNA of the Company:

An experienced logo designer knows what makes up an emphatic logo design. A logo design is to be made considering the target audience and market. The logo designer creates a visual identity of the company keeping in view the circumstances and by combining multiple factors.

A designer uses multiple tools to customize his logo design. These include fonts, colors, and symbols.

Creating An Identity Isn’t Everything:  

Your job doesn’t ends up with only having a creatively insane and unique logo design. What’s necessary is branding your company on multiple platforms to expand its outreach. The identity creating is a constant process that continues on a slow pace. These both phenomenons should work interchangeably so that they work coherently.  

Brand identity designers try their best to create something that outlast. A logo design is a company’s image one should not gamble with this component of its company. Logo design inspiration is one of the critical factors that trigger a good logo design. It can be your company’s identity, its history or the field it is related to.
Top rated logo design companies make sure they set affordable logo design packages and build an impressive logo design that fulfills the client’s requirement and becomes its identity for an era.

7 Tips for an Effective Tri Fold Brochure Design

Found in almost every arsenal of marketing materials is a standard letter size, 8 ½ x 11”, tri fold brochure. A trifold brochure is one of the most commonly used brochure design by small businesses. It is so because it is manageable for mailing purposes, that too in a #10 envelope. While it may be used widely, not everyone is aware as of how to create the perfect brochure design.

Companies offering brochure design services in Dubai have set amazing guidelines to follow. From the basic font settings to the technical design elements, every aspect is taken into account. Let’s learn from these companies and find out how they pull it off perfectly every time. Here are 7 tips that they follow to create terrific tri fold brochure designs.

1.       Front and Back Cover

The front cover of the tri fold brochure is like the first impression of your organization. You need to make it count. Make sure to create one that is visually appealing, without overdoing it. Also, include enough content to invite the user to go further into reading the rest of the brochure. As for the back cover, don’t stuff in a lot of content or visuals, except for contact information only.

2.       Setting the Tone

Determining the tone of the brochure is up to you. Do you want a really formal tone to convey your message? Or do you want it to be trendy and fun? Apart from the business type and industry you are in, the purpose of the brochure also helps in defining the correct tone for the brochure. If an event is coming up, using jargons for the target audience works.

3.       Directing the Customer

It is best to reinforce the customers by using “We” for your company as it represents a team effort and “You” for the readers. This way they feel engaged as it is a one-on-one conversation.

4.       Including Bullets

Brochure readers rarely read the entire text on the brochure. Therefore a successful way to grab the attention of such readers is by incorporating such a writing style that they are able to absorb the necessary information. Make things easier for them.

5.       Setting the Margins

For successful tri fold brochure designs it is absolutely imperative to set your margins correctly. Those margins that lie between the panels need to be twice as wide as the margins that are on the outer space. While it may be seemingly odd but when you fold the brochure, the left and right sides will have equal space.

6.       Using the Panels

The panels on the small brochure are really narrow. Some content may not be able to fit in there. Act wisely in times like these. Include only the most important content. Forget all the stories and exclude anything that is exaggerating the text.

7.       Printing

This is the final step of the successful tri fold brochure design. Relying on the viewing panel will not suffice. In order to ensure you have achieved perfection, it is mandatory to have it printed out and fold it to check whether all the elements are aligned. This really helps prior to the mass printing of the brochures but is often ignored by many.
Those organizations requiring a better corporate identity design are satisfied clients of many brochure companies in Dubai that have a strong brochure design portfolio. Using these tips can help you create the perfect tri fold brochure design. Implement them in the next design and you will not be disappointed.

5 Magic Tricks for SEO you can use right away

Search Engine Optimization sometimes seems it has exhausted all its resources. There are old-school techniques that are still utilized by top brands. However, if you dig in a little deeper, there’s something else that these brands are doing with SEO: they are hanging on to some ‘magic tricks’.

The magic tricks are not literally magic tricks but are hidden secrets which are what particularly lie behind the magic trick. To begin with, they ensure that even if they use, say, an approach that is 5 years old, they ensure that the technique is the right fit for them. Once that has been decided, they ensure that they utilize 100% resources into executing the technique correctly.

So what are the gaps really that they must be exploring and we haven’t gotten our hands onto? This is where the secret behind the magic trick is disclosed – five magic tricks that can drive your SEO to success.

1.       Discovering Keywords on Reddit

Keywords research is the name of the game for SEO and Reddit is like a goldmine if you really want to discover some fresh keywords. There’s an entire community over there that is discussing just about everything. Go through those keywords to find out keywords that are not even there on the Google Keyword Planner.

2.       Delicious has Link Prospects

Since you are the pro, you must be aware from the fact that people who have been sharing similar content in the past are the best opportunities right up front. www.Delicious.com has a directory of just that. Go for a broader keyword, look up people there who have their website listed, contact them and let them know about your similar content.

3.       Wikipedia with the broken link building

Broken link building is a scalable and powerful technique. While you know what to do with these links, the real problem is finding them. Wikipedia has it all for you right there. When the Wikipedia editor stumbles on the broken link, it is not deleted instantly and instead is being tagged with “dead link”. This makes it easier for you to find it.

4.       Content Curation that works

Content curation needs to be benefits-focused rather than just a list that people have been reading for a lifetime. Since it focuses on the outcomes that the audience has been raving about, it is an amazing tactic to go about.

5.       Link out to the authority sites

The latest Google update is something everyone keeps an eye on. However, an important algorithm update from 2003 plays a major role. Hilltop still has a role to play for the search engine landscape and tells Google about a page, based on the good quality and in accordance with the relevance of the outbound links, whether it is a “hub” of the information.

Use these magic tricks to score more with your SEO and stay on the lookout for the ones that fit your website. Good Luck!

A Guide To Design Your Logo In 2016

Are you designing in 2016, make sure you read this guide before doing so. This guide includes 4 simple yet critical aspects to design an emphatic logo design. Logo designing is never easy. You have to include every bit of information of your client’s company within the boundaries of being simple, attractive and unique. Logo designing is a serious matter perhaps it it the first impression a brand lasts on its consumer.  

It is a sensitive issue to design a corporate identity of a company or a business. It requires handsome amount of experience in the particular field and a vibrant mind with ideas bursting. So its quite clear that a logo design is not just a molded shape in colors but it much much more than that.  

With all this said let’s focus on what are the trendy logo design hacks we have for the year 2016. These tips will help you develop a trendy logo design in 2016.

1: A WOW Factor:

If you are firm in simply getting a logo right, you are too static and not dynamic – which is hence the requirement of having a logo that is emphatic and appealing. Be creative about it, think outside the box but don’t get carried away. Make fixes that you think are to be fixed before this design goes on board.

2: The Rule of KISS – Keep it Simple Silly!

We are crowded with logos all day. What’s necessary is of creating something that is simple, silly and straight that is to the point. What necessary is that your point becomes clear and you say what you want to from the graphics.

3: Versatility:

A logo design should be such that it looks perfect just about anywhere – be it on the website, or a poster. Make sure that your logo is not restricted to a color.

4: Uniqueness:

This is perhaps the most important of them all. Copying is not good, planting your very own seed and watch until it grows into a tree sure is. Therefore, take your ideas and make the most out it. Make sure the final product is your creation for a logo design represents your crafty nature.