A Guide To Design Your Logo In 2016

Are you designing in 2016, make sure you read this guide before doing so. This guide includes 4 simple yet critical aspects to design an emphatic logo design. Logo designing is never easy. You have to include every bit of information of your client’s company within the boundaries of being simple, attractive and unique. Logo designing is a serious matter perhaps it it the first impression a brand lasts on its consumer.  

It is a sensitive issue to design a corporate identity of a company or a business. It requires handsome amount of experience in the particular field and a vibrant mind with ideas bursting. So its quite clear that a logo design is not just a molded shape in colors but it much much more than that.  

With all this said let’s focus on what are the trendy logo design hacks we have for the year 2016. These tips will help you develop a trendy logo design in 2016.

1: A WOW Factor:

If you are firm in simply getting a logo right, you are too static and not dynamic – which is hence the requirement of having a logo that is emphatic and appealing. Be creative about it, think outside the box but don’t get carried away. Make fixes that you think are to be fixed before this design goes on board.

2: The Rule of KISS – Keep it Simple Silly!

We are crowded with logos all day. What’s necessary is of creating something that is simple, silly and straight that is to the point. What necessary is that your point becomes clear and you say what you want to from the graphics.

3: Versatility:

A logo design should be such that it looks perfect just about anywhere – be it on the website, or a poster. Make sure that your logo is not restricted to a color.

4: Uniqueness:

This is perhaps the most important of them all. Copying is not good, planting your very own seed and watch until it grows into a tree sure is. Therefore, take your ideas and make the most out it. Make sure the final product is your creation for a logo design represents your crafty nature.

Expert Advice on Logo Designing: 4 Major Mistakes to Avoid

Logo stands as an identity of any business. It distinguishes the brand from the crowd. And when the target audience starts identifying the logo, you know your brand has created enough awareness.

Logo designing is a major business in Dubai, considering the local and international entrepreneurs investing in new businesses every now and then. Being a logo designer, Dubai sure is a hub of opportunities. But what if you aren’t sure if you can hit a big client?

If you know logo designing and have been doing it for a while, simply remember these four major blunders to avoid when designing a logo.

1.       The Commonalities

It really is sad on part of the designers when they choose their favorite design at that particular point in time, tweak it a bit and call the new fix their very own creation. Come up with something that is original or you’ll get caught sooner or later. Avoid unethical behavior, you’re a logo designer and your talent is rare – utilize it to the fullest.

2.       Frequent Changes

Just design the logo right the very first time. If you constantly advise the client to make changes every now and then, it sounds non-professional and haunts the brand image as well. The audience remembers it so respect the logo significance and the brand essence associated with it.

3.       Complexities

Simple logos are easier to remember. See a ‘swoosh’ and the first thing that comes to your mind is Nike. That’s the power of simplicity. In an effort to make the logo stand out from the crowd, the designers make it too complex and difficult to understand in the first place, let alone remember. Add versatility and keep it as simple and pristine as possible.

4.       Clientele Input

The client asked you to design a logo for them and then next thing they are doing is guiding you how to go about it. Try to explain if it’s not in accordance with the essence or simply give them versions of your ideas and theirs. They might as well spot the difference and understand right away. Tackle the situation skillfully instead of being blunt and doing away with the client’s idea in its entirety.

Remember these four mistakes and avoid them the next time you are onto logo designing. Your logo will be a lot more refined, unique and acceptable than ever, provided you are successful in avoiding the aforementioned clichés. Good luck!

5 Tips to Great Content

Content is king, there is no doubt about it. Not many people realize it and hence lose focus when creating content. Result: there is hardly something you find online that you will actually love.

Creating content isn’t enough, creating memorable content is. It is imperative that content be taken seriously for it represents the tone of your brand and informs the people about it. Not only that, it is also crucial for lead generation and SEO which is why it needs a lot of effort and time than people usually spend in creating it.

If you really want your content to stand out then follow these 5 tips to terrific content that will create the right impression for the readers:

1.       Focused on the target audience

A research before you begin is essential and can help you in saving a lot of effort that may go in vain. Therefore, take some time out to research your target audience. Once you have, create fun and engaging content for them. The tip here is to stop pleasing everyone and focus on the audience only.

2.       Amazing headlines

It has been proven by many marketing experts that most of the times people simply click due to its magnetic headline. If you really want your article to be read, create a headline that is simple, has adjectives in it and delivers a promise.

3.       Captivating introductions

Now, charmed by the headline you gave them, the readers are here, on your page, reading your article. You’ve got the first few seconds to keep them on it – what would you do? Well, feast their eyes with an engaging introduction. Use a question, a controversial statement to lure them or a story to emotionally connect with them.

4.       Relationship building

If you want a loyal community of followers, it is best to keep it original. Use real names, pictures and develop a conversational tone with the help of certain words like “you”, to connect with the audience. Keep it real to stay connected for good.

5.       Examples and stories

Including examples and metaphors attracts the readers, especially when they come from real-life experiences. Marketers are usually an expert on story-telling and so weave their content beautifully utilizing examples that readers can actually relate to.

Creating engagingly fun and interactive content can really be a challenge but this is what good brands do. No, that didn’t come out right. This is what “Great” brands do. Use the tips strategically and create content that is king and helps you attract more readers.

5 Benefits of Cloud Computing that will make you go Cloud Today!

Cloud computing came to life a long time ago but it has only been a while that everyone is adopting it. There are various enterprises that are considering cloud computing to keep their data and information. Instead of running programs from a physical computer, cloud computing has come as a life saver for even the individuals.

Cloud computing is everywhere: when you are using emails on your phone, updating a Facebook status or checking balance on your phone, you’re at it. Internet has everything for everyone so why go to physical computers when you can get it all here?

There are so many reasons why various businesses are moving to cloud computing. Alongside increasing efficiency, find out other benefits that may fit your needs as well.

1.       Flexibility

Cloud computing is an amazing option for small-scale businesses or even startups for they have fluctuating bandwidth needs. They can scale up or down the cloud capacity in accordance with their needs.

2.       Recovery

Businesses are concerned about disaster recovery, regardless of their sizes. Although larger businesses can invest in the matter but smaller businesses cannot afford an all-grand setup. Therefore, there are a higher number of smaller businesses using cloud computing than the larger ones.

3.       Mobility

If you have everything on cloud computing, all you need is an internet connection and you can begin working from just about anywhere. With mobile apps offered by cloud service providers, it is not restricted to any device.

4.       Security

Machines are expensive tools if they need to be replaced. If something happens to the laptop, it will be a great loss of the machine as well as the sensitive information which is even more intensely valuable. Cloud computing can have you recover it all and wipe it off the machine if something happens.

5.       User-friendly

Apart from businesses, individuals at home are also using cloud computing which is why everyone is aware of the usefulness of it.

If you own a startup and are worried about the data storage sensitivity, consider all the benefits cloud computing can provide you with. It not only saves time and money but can raise the business’s potential overall. Go cloud today!